The 7 Best Landing Page Builders For Beginners And Pro In 2022

To increase sales, measurable leads must be created.

But you can't increase sales if your landing pages don't change.

Landing pages play an important role in dividing, duplicating, and ultimately optimizing the user experience to improve campaign performance.

The 7 Best Landing Page Builders Websites For Beginners And Pro In 2022

The 7 Best Landing Page Builders For Beginners And Pro In 2022

Here are seven of the best landing page builders and why each one is worth checking out.

1. Unbounce – Best for CRO

Unbounce – Best for CRO

Unbounce is in a special category to maximize traffic.

Several features are specifically focused on conversion rate optimization. Also, over 100 and 25 pre-made responsive templates are available.

Unbounce makes it easy to set up multiple variations of a landing page to assess performance.

However, one of the most powerful features that Unbounce offers is its artificial intelligence feature called Smart Traffic.

Smart Traffic uses powerful visitor features to drive traffic to the most transformed variant of the landing page.

The algorithm includes multiple features, such as user location, device type, and demographics.

Unbounce also has optional email popups and sticky banners to encourage users to send emails, which can be linked to an email platform of your choice.

Also, if you run paid traffic, you can use another useful feature called powerful text exchange.

Quick Text Swap rotates the text on your landing pages to create a personalized user experience for the paid sections of paid media.

More than 15,000 companies use Unbounce.


Easy to use drag and drop functionality.

Quick exchange of text for SEM campaigns.

More than 125 templates with artificial intelligence technology.


There is no option to add custom categories to CTA buttons.

Only premium plans include recommendations and integrations.

Higher educational career than other competitors.

2. ClickFunnels: Best for Driving Sales Leads


ClickFunnels focuses on the overall funnel experience through a detailed landing page experience.

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Building landing pages that focus on upselling, cross-selling, and reselling is perfect with Clickfunnels.

The main differentiation of ClickFunnels is the number of sales-oriented features, pre-built landing page features, and training provided by market participants.

Russell Brunson, a very experienced direct response marketer, founded ClickFunnels. Russell has created a very versatile and easy to use landing page design that can drive sales.

Some of the best features that ClickFunnels offers:

Membership Funnels.

Webinar Funnels.

Checkout funnels

And much more.


Specially designed to create tracks, keep verses and close verses.

Some prefabricated funnel systems.

Free and paid training events from leading marketers.


Compared to the competition, it offers fewer customization options for landing pages.

Building an unlimited funnel requires a hefty monthly fee for most small businesses.

3. Wix: Best For Beginners


Wix has millions of users around the world and for good reason.

The Wix platform is an easy way to start building great websites and landing pages.

Also, Wix has the lowest learning curve on the list due to its very intuitive drag and drop interface.

The best part of using Wix is ​​the free price, which makes it the most viable option for users looking to get wet.

Wix also integrates more than 50 payment solutions.

Also, if your focus is eCommerce, you can create eCommerce landing pages to promote exclusive offers and showcase new products.

Wix also offers heatmaps to maximize user experience and increase your conversion rate.


Get started for free.

Some pre-made templates.

Multiple integration options.


Limited control for advanced options.

Free option ad.

Untagged domain unless you upgrade.

4. Convert Kit – Best For Driving Email Signups List

Convert Kit

Convert Kit offers powerful email journeys, but the landing page design is also world-class.

Getting started is also free.

The templates available here are highly customizable and visually stunning.

Additionally, Convertkit offers thousands of images from the collaboration with Unsplash.

ConvertKit's main selling point is its amazing and seamless automation integration with third-party tools.

Also, split tagging can create a system to personalize messages to increase your conversion rate.


Get started for free.

Thousands of images for free use.

Multiple integration options.


A/B checks are possible to a limited extent.

The analysis can be more detailed.

5. Divi – Best For WordPress


Divi is a WordPress theme, so creating a landing page on the site is easy. The Divi Site Builder was created by Elegant Themes.

Divi offers an extensive library of high-quality templates, powerful content editing tools, additions, and optimization tools for split testing called Divi Leads.

Building landing pages is important, but repeated testing increases your chances of success.

For example, a recent test by Groove increased landing page conversions by 100%.

With Divi Leads you can create and test with little to no effort.


High quality templates.

Flexible pricing options.

A/B risk testing capability.


Divi has a learning curve because of all the features available.

Limited support.

6. Instapage - Best For Agencies


Instapage is similar to Unbounce and offers highly customizable landing page features.

Also, it offers 80 high-quality templates.

Whether you want to create a landing page from scratch or modify one of eighty templates, the drag-and-drop landing page theme offers powerful features, including:

A form builder.

Customizable widgets.

Integration options.

Instapage also includes a handy feature called Instablocks.

Instablocks allows you to create reusable assets on a landing page that you can import into any previous landing page.

Businesses that need to create multiple landing pages for customers will find that the Instablocks feature helps free up bandwidth.

Additionally, heatmaps and A/B testing help improve conversion rate optimization.


Reusable pages.

Built-in heat map.

A/B tests.


Guest restrictions.

Reports are limited.

7. KickoffLabs – Best For Promotional Pushes


Kickofflabs are great for landing page ad


You can significantly increase your conversion rate by promoting contests on landing pages.

CTA contests have a 3.73% higher conversion rate compared to other CTAs.

Additionally, Kicklabs can set up virus donations, giveaways, and product launches with little to no effort.

Kickofflabs gives you the power to control:

Waiting list to start.

Draws for Adhesion Bonuses.

information on the marker.

And much more.

The landing page design is state of the art and requires little to no learning curve to set up presentations.

Kickoff Laboratories also offers SMS options to extend your reach without the Internet for gifts.


SMS integration option.

Lots of competition opportunities.

Waiting list to start.


The price is expensive for high traffic websites.

Limited template options.


Depending on what your main focus is when creating a landing page, the platform you choose will have different features.

There is no right or wrong answer to what type of landing page you should use.

Each platform has its strengths and weaknesses.

As you weigh your options, keep in mind your budget and business goals, as well as the platform that best suits your needs.

Frequently Asked Questions

What is a landing page vs a website?

Unlike websites and survey web pages, landing pages are tailored to a specific campaign or offer, directing visitors to a single call to action. In short, landing pages are designed to be editable.

What is a landing page called?

In online marketing, a landing page, sometimes referred to as a lead capture page, lead property page, static page, capture page, or landing page, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online.

What is an SEO landing page?

SEO landing pages are those that are optimized for search engines, with features that make them particularly attractive to the algorithms that determine whether or not a website is valuable to search engines. Since most marketing campaigns are relatively short, there's no need to optimize your landing pages.

Can I have a landing page without a website?

You can have a landing page without a web page, where the landing pages are single, stand-alone pages. Plus, landing page builder tools are no longer solely based on technical knowledge, so you or someone on your team can create a landing page, host it on a domain, and start transforming your web traffic.

What does a landing page need?

A successful landing page must have a valid proposition, a clear message, and a compelling CTA. While pages can be displayed with a combination of CTAs, the design and appearance should contribute to a single "multivariate change" that is as important as possible to engaging users. You can not miss the most successful landing pages.

Are landing pages and funnels the same thing?

The main difference between landing pages and sales funnels is their design. Landing pages consist of a single website designed for a single marketing purpose, while sales funnels consist of multiple web pages that guide customers through the buying process.

What URL should a landing page have?

Each landing page has a unique two-part URL: Page ID and Page Title. The ID is unique to the list associated with your site. The URL can be previewed in the landing page type, it will be activated after posting the link. You can change the URLs after publishing them.

Is it the URL of the landing page?

The landing page is the web page where people click on your ad. The URL of this page is usually the same as the final URL of your ad. For each ad, provide a final URL to determine the landing page users will be taken to when they click your ad.

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